- Results – PR is not an administrative process. Our central focus is delivering effective results that matter most to our clients.
- Creativity – Every aspect of our work must be a step beyond our client’s expectations. This requires a creative approach to all aspects of our work
- Market Intelligence – We work hard to get a good understanding of our client’s markets and needs. This ensures that all PR campaigns are underpinned by detailed market intelligence
- Professionalism – We are highly professional in all aspects of our work – from the simplest administrative task to in-depth, strategic reviews.
- Issues – We work hard to identify the issues and market trends that add value to our client’s PR campaigns and help set them apart from competitors.
- Consultancy - We are consultants, not ‘YES’ men. We strive to tell clients the right actions that will deliver the best results for them
- Hands on – Cobalt Blue’s PR team has a wealth of experience and expertise at marketing IT companies. All members of the team are actively involved in the day-to-day running of clients’ accounts
- Routes to market – We help clients to tailor product messaging to a wide range of vertical markets and differentiate themselves from competitors.