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Campaign Evaluation

The evaluation of a client’s PR campaign is based upon measurements that are set against specific objectives. Cobalt Blue will:

  • Carry out research to profile target audiences, test messages and evaluate response
  • Monitor press coverage based on pre-agreed key target media
  • Develop journalist relationships
  • Develop a set of messages for use in all media communications
  • Analyse competitors and their messaging through media coverage
  • Measure web site hits
  • Identify and record marketing sources that have generated a call from a prospective customer
  • Consider On-line/wireless media, such as blogs, podcasting, really simple syndication (RSS), search engine optimisation (SEO), mobile marketing

Please see PDF for further details.

Cobalt Blue, The Oast House,
5 Mead Lane, Farnham GU9 7DY
Tel: 01252 728 040

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