AdvertisingTo create an impact in a market sector, it is important to have a truly integrated marketing communications strategy – merging PR, marketing communications and advertising activities. Advertising is a vital part of the marketing mix that helps to reinforce a company’s presence or build brand profile.
Cobalt Blue works with creative design partners to create a series of eye-catching, impactful adverts. Strategically, pre-planned series advertising targeting only a top tier of publications works best. Adhoc advertising is both highly expensive and wasteful and often doesn’t coordinate with your other marketing activities.