White PapersWhite papers provide the ideal medium to communicate an industry topic or technical argument in great detail. At Cobalt Blue, we use the white paper as an effective support tactic for issues based PR programmes and contributed article series.
The reason they are an ideal communications tool is because they are perceived as impartial and authoritative. Leading industry commentators and analysts can be used to add weight to the white paper by providing the executive summary. By taking this approach, you have an invaluable marketing tool.