Analyst RelationsAnalyst relations can help drive the sales process. With the extensive choice of technologies available today, IT buyers often seek advice from analysts or read in-depth market reports to help them with their purchasing decisions.
Analysts have a big influence on consumer behaviour and on market opinion. Journalists often use analysts as a source of expert comment on industry trends and many analysts now have their own columns within the media.
Through our dedicated analyst programme, we can cultivate relations with these powerful influencers. We have extensive experience dealing with the analyst community and have even conducted public relations on behalf of analyst groups, so we know what makes them tick.
We tailor our programme to ensure that it meets your exact requirements. We can arrange anything from an initial briefing, where we target individual analysts for face-to-face briefings, to analyst days, where we can either coordinate a series of meetings with analysts, or invite them to attend a presentation.
In order to build strong analyst relations and to feature in market reports, it is vital to ensure that the analysts are kept up to speed with any developments through press releases and case studies.