Media RelationsWe are a B2B marketing communications consultancy specialising in the technology and professional service sectors. At Cobalt, we’re hugely experienced at working with a wide strata of media – right from the high level broadcast and national media to specialist trade press.
Aside from our depth of experience, we employ high impact and memorable media launches and PR campaigns. We tailor the message to each sector. We don’t believe in standard press releases. We present the story in the most interesting, relevant and newsworthy way to specific media. We never just ‘launch’ a new product – we find its key benefits, the specific market relevance and key business drivers. We then utilise these issues to maximise press coverage.