Strategic MarketingAt Cobalt Blue, we work strategically with clients across a wide range of corporate and marketing communication processes. In fact, many of our clients use Cobalt Blue as an outsourced marketing department.
We also have strategic agreements with a number of specialist marketing partners - such as graphic designers, web site programmers, direct mail specialists and media buyers – to provide our clients with a full range of marketing services.
At the start of the client relationship, we work hard to define what differentiates the company, its products and services. These are then calibrated into specific marketing messages that are tailored to key, prioritised sectors. This is our Marketing Matrix methodology. These are then used within every marketing activity to provide consistent, targeted messaging.